Leveraging Your Legacy: Building a Business on the Foundation of Your Network

As a coach, I've had the privilege of guiding many professionals through significant career transitions. Recently, I've been working with an extraordinary individual – a seasoned executive, a leader who's spent decades climbing the corporate ladder. Now, he's embarking on a new adventure: building his own business. And what's his most valuable asset? His network.

This isn't just a collection of contacts; it's a testament to years of building genuine relationships, offering value, and earning trust. For him, his network isn't just a potential client list; it's the bedrock upon which his new venture will stand. And watching him leverage this, has reminded me of the profound power of authentic connection.

From Executive Suite to Entrepreneurial Start-Up: The Power of Relationships

We often talk about networking as a transactional activity, a means to an end. But what I'm witnessing is something far more profound. It's the realisation that true networking is about building a community.

Here’s what I'm sharing with my client, and what I believe is crucial for anyone looking to build a business or advance their career:

• Your Network is Your Ecosystem:

  • Think of your network as an ecosystem, a living, breathing entity that needs nurturing. It's not just about who you know, but who knows you and what they know you for.

  • For my client, his network represents decades of built trust. People know his integrity, his expertise, and his commitment. This is invaluable.

    
    

• LinkedIn: Your Digital Hub, but Not Your Entire World:

  • LinkedIn is a powerful tool, a digital hub for professional connection. Use it strategically.

    • Craft a compelling profile that reflects your expertise and values.

    • Engage authentically, sharing insights and sparking conversations.

    • But remember, LinkedIn is just one avenue. Real relationships are built offline, in face-to-face interactions.

      
      

• Beyond LinkedIn: Expanding Your Reach:

  • Explore other tools that align with your industry and interests.

    • Industry-specific forums and online communities.

    • Local business associations and networking groups.

    • Volunteer organisations and non-profits.

    • Consider platforms like Meetup for local and niche groups.

      
      

• Cultivating Active Connections: Beyond the Initial Handshake:

  • Many networks wither after securing a job or launching a business. This is a missed opportunity.

  • Consistent Engagement: Stay in touch. Share relevant articles, offer support, and celebrate their successes.

  • Providing Value: Don't just ask for favors. Offer your expertise, make introductions, and be a resource.

  • Authentic Connection: Schedule regular check-ins, even if it's just a quick coffee or a phone call. Remember, people connect with people, not just titles or businesses.

  • Reciprocity: Networking is a two-way street. Be willing to give as much as you receive.

    
    

• Building a Legacy of Trust:

  • For my client, it's not just about transactions. It's about building a legacy of trust, extending his reputation into his new venture.

  • This is the power of authentic networking. It's about building relationships that endure.

The Bottom Line: Your Network is Your Greatest Asset

Whether you're an executive launching a startup or a professional seeking career advancement, your network is your greatest asset. Invest in it, nurture it, and leverage it with integrity. You'll be amazed at the opportunities that unfold.